This site both accepts payment for advertising, and does reviews, however, we do not accept payment for reviews.
The gear and books we review are things we actually use, or for the occasional negative reviews, things we bought that did not work as promised.
We do sometimes receive equipment and books at no cost to us, but generally this has been sought out by us because of our interest in the product.
Self-Defense and Personal Preparedness are serious business, and we will not sacrifice our credibility for advertising dollars.
We know that many people do not like advertising on blogs, but our projects can get expensive. We have made the choice to accept advertisements to defray our costs. This means we do have some affiliate advertisers, particularly Amazon and Google adsense. These links are on the sidebar, and you should assume that any advertisement on the sidebar has offered some monetary consideration for placement.